ARSENAL SHIRT HISTORY
1998–99, 1999–2000
1998–99, 1999–2000
Design: NIKE
Sponsor: JVC (98–99), DREAMCAST (99–00)
One of the longest partnerships in football
came to an end in the 98–99 season with the
departure of JVC, a company by now
synonymous in the football world with Arsenal,
and the arrival of Sega Europe as new club
sponsors, who chose to display the logo of
their new games machine, Dreamcast, on the
club’s home shirts.
Although very cool looking
(and feeling, due to the Dri-fit fabric), it did not
bring much success to the club.
Worn in: Good 3–0 wins over Man Utd and
Newcastle, along with a vital 1–0 victory over
Chelsea (all 98–99). Also the 99–00 Charity
Shield 2–1 win over Utd and the 99–00 UEFA
Cup semi-final second leg 2–1 win over Lens.
Worn by: Nicolas Anelka, Ray Parlour.
